Guided by the insight and wonderful entrepreneurship of the founder, Aurelio Zanotta, beginning in the 1960s it won and has held the international spotlight. This was thanks to its products: emblematic for both their formal and technological innovations.
In the late 1980s Aurelio Zanotta gave the following explanation of his success. “During the 1950s and 60s the furniture industry was bubbling over with creativity. Some firms which currently are leaders in the industrial design field and have gained international stature were sharp enough then to grasp the crux of the design and manufacturing problem. It was possible to produce both profits and culture, at the same time.”