The Bar Is Open- Logica Celata World Tour lands in London on Thursday 9th May
May 02, 2019
Following the great success of the first stage of the world tour at the Milan Design Week, Logica Celata lands in the Valcucine (Forza Projects) flagship store in 143-149 Great Portland Street. From 6pm, the bar will open its doors. An exclusive project with the best Italian bar partner: Campari.
Logica Celata is the end result of brilliant research into making over space and reinventing ergonomics, the bar configuration will be showcased at the centre of the Valcucine London flagship store with its partner, Forza Projects.
The Logica Celata is latest version available for Logica product range; with the Preparation & Kitchen version also available.
Each configuration is equipped with solutions and accessories designed for specific requirements: everything is ready to be used as efficiently as possible and then disappear completely when no longer needed.
Once closed, Logica Celata becomes an elegant piece of furniture that is further enhanced and customised using the special Vitrum Arte technique, developed by Valcucine to reproduce inlaid designs on glass. Interpreting an advert created in the 1970s for Campari Soda by Franz Marangolo, an illustrator from Milan, interpreted as a compelling piece of art on the front of the bar in a playful style that expresses ‘la dolce vita’.
“2019 is the year in which Logica Celata will be presented in the world’s most significant cities: starting from Milan and London, it will then be showcased in Miami, Chicago, New York, Paris, Frankfurt, Toronto, Jakarta, Singapore, Foshan and Tokyo.” says Valcucine’s CEO Giuseppe Di Nuccio. “By the end of this year, 50 prestigious locations will have launched this exclusive project in with the spectacular Logic Celata bar.”
Valcucine is the highest expression of Eco sustainability. It has been standing out for designing and manufacturing high-end kitchens unique in their kind for over thirty-five years now. The company has revolutionised the paradigms of this industry. It is an elite brand based on excellence in terms of innovation, craftsmanship and research.