The Logica Celata arrives at Forza
May 13, 2019
Following the great success of the first stage of the world tour at the Milan Design Week, Logica Celata Bar opened its doors at the Valcucine Forza Projects flagship store on Thursday 9th May at 143-149 Great Portland Street.
Our beautiful showroom was transformed for one night into a piano bar. Supported by our drinks Partner Campari UK our guests were treated to expertly created cocktails -Negroni, Sbagliato, Milanese G&T and a classic Campari Soda certainly helped to bring a little La dolce Vita to Fitzrovia on a rather rainy Thursday night.
We were delighted to have the wonderful team from Italy led by CEO Mr Di Nuccio who introduced this latest innovation form Valcucine; the Logica Celata – the end product of brilliant research into making over space and reinventing ergonomics.
“2019 is the year in which Logica Celata will be presented in the world’s most significant cities: starting from Milan and London, it will then be showcased in Miami, Chicago, New York, Paris, Frankfurt, Toronto, Jakarta, Singapore, Foshan and Tokyo.” says Valcucine’s CEO Giuseppe Di Nuccio. “By the end of this year, 50 prestigious locations will have launched this exclusive project in which the spectacular Logic Celata bar.”
The Logica Celata, in the Bar configuration is showcased at the centre of the Valcucine London flagship showroom at Forza Projects. The Kitchen version, which completes the models available for Logica Celata together with the Preparation version, is also available. Each configuration is equipped with solutions and accessories designed for specific requirements: everything is ready to be used as efficiently as possible and then disappear completely when no longer needed.
Once closed, Logica Celata becomes an elegant piece of furniture that is further enhanced by surfaces customised using the special Vitrum Arte technique, developed by Valcucine to reproduce inlaid designs on glass. Just like a compelling picture, an advert created in the 70s for Campari Soda by Franz Marangolo, an illustrator from Milan.